Landscape &  Lawn Care Backlinks 2024

Many lawn and landscape businesses struggle to understand the importance of backlinks for their website’s ranking. While countless resources discuss backlinks, I often encounter businesses with minimal understanding of their influence. 

This blog aims to simplify this complex topic, providing a basic understanding of how backlinks function and their impact on your website’s visibility.

How do you calculate the value of backlinks?

Imagine your landscape and lawncare business is like a hidden oasis in a concrete jungle. Potential customers searching for landscaping magic wouldn’t find you unless they stumbled upon your secret path. That’s where backlinks come in, acting as glowing arrows pointing them straight to your virtual doorstep. 

And when another website links to yours, it’s like a vote of confidence, boosting your “island’s” authority and importance. More backlinks (votes) signal to Google that your website is valuable and relevant, pushing it higher in search results.

If you want to learn more about the basics of backlinks and how they work together, check out this video on our YouTube channel!

How can I increase the number of backlinks I have for my landscaping website?

Now, don’t go collecting recommendations from every website you find! Not all backlinks are created equal. Think of it like celebrity endorsements versus unknown individuals – in this case, a well-known organization like the National Association of Landscaping Professionals vs. a random personal blog – who carries more weight?

The same goes for backlinks. Links from high-quality, relevant websites like industry blogs or local news outlets pack a bigger punch than random links from sketchy corners of the internet.

Google prioritizes quality votes, ensuring legitimate websites rank higher. Basically, it rewards websites with a “trust score” based on these “high-five” links, so focus on quality, not just quantity.

Still looking for more information on how backlinks for landscaping websites work in the grand scheme of SEO? Check out our 2024 Landscaping SEO Guide here and learn more about strategies you can do to improve your rankings.

Can I add internal links from one page to another on my own website?

Backlinks don’t just benefit your homepage. Individual pages, like service pages for landscape design, lawn care, or lawn mowing, can also receive backlinks, further boosting their ranking potential. Imagine the “votes” spreading across your internal “islands,” and therefore boosting your overall website ranking.

However, be cautious of unnatural linking practices like excessive linking to internal pages that don’t logically attract external links. Google penalizes such manipulation and could knock down your landscaping website’s rankings even further down.

So what is the best way to get backlinks?

The most effective backlinks come naturally. They function like organic word-of-mouth recommendations, but for the Internet. When you create killer content like informative blog posts, local guides, or industry articles, other websites naturally want to link to you. It’s like sharing your awesome mulching or sod installation tips, and people saying, “Hey, this info is so good, I gotta share it with everyone!”

Here’s an example of a well-built landscaping website with lots of high-quality links could look like.

Now, this is impressive, but remember, forcing links through spammy tactics rarely works. Like I said, not all links are created equal, so you can’t just buy a bunch of links, cross your fingers, and hope your ranking turns around overnight. Focus on building genuine relationships with other landscapers, related businesses, local communities, and industry-specific organizations. Offer valuable content and insights, and the links will often follow naturally.

About Lawn Marketing Edge At Lawn Marketing Edge, we are obsessed with digital marketing that works and have over 10 years of building high-converting, great websites in over 90 niches before specializing in Lawn & Landscaping Digital Marketing. The ideas below are our passion and we don’t take it lightly. We hope it’s a genuine help to you and your business.

The Hidden Advantage of SEOs

Let’s be honest, understanding the complex “backlink algorithm” can feel like deciphering ancient scrolls. SEO pros have spent years studying these scrolls, giving them an edge in unlocking your website’s ranking potential. Even then, with the ever-changing rules of Google’s rank math, SEO specialists need to stay on top of recent updates to make sure best practices stay relevant.

But don’t feel intimidated! Even basic knowledge and consistent effort can significantly improve your lawncare website’s backlink profile.

How do I start getting backlinks?

While professional SEO services exist, there are steps you can take to enhance the backlink profile for your landscape business site:

• Claim and optimize your Google My Business profile. This free service puts your business on Google Maps and Search, making it easier to find for local customers.
• Get listed in relevant industry directories. From local business listings to niche-specific directories, increase your online exposure by registering your business in relevant places.
• Create high-quality content that attracts natural links. Share your expertise and engage your audience with informative blog posts, local guides, and industry articles. Put in the time and work to create good content, and the links will follow eventually.
• Network with other businesses and local communities for potential links. Connect with other businesses, local communities, and relevant organizations. Collaborate, share insights, and participate in industry events. Building genuine connections often leads to organic backlinks.
• Track your progress: Use free tools or consider working with an SEO specialist to monitor your backlink profile, identify areas for improvement, and track your progress over time.

Now, you need to keep in mind, backlinking is a marathon, not a sprint.

Building a strong, natural backlink profile takes time and consistent effort. By understanding the basics and taking action, you can unlock this hidden ranking factor and give your lawn and landscaping website the visibility it deserves.

Bonus Tip: Social media can be your secret weapon.

While social media links like Facebook, Instagram, or X (AKA Twitter) generally don’t have a huge impact on search ranking, they can still drive traffic and brand awareness. Regularly share updates and other awesome content on your social media pages and encourage your followers to share your links with their networks. This can indirectly contribute to building a stronger backlink profile.

By implementing these strategies and consistently building high-quality backlinks, you can transform your landscaper website from a hidden gem to a ranking rock star, attracting customers and growing your business like a weed (in a good way!). Just look at this performance improvement from one of our clients:

Most importantly, don’t forget that backlinks are just one piece of the SEO puzzle for your landscaping website. Optimizing your website content, building local citations, and engaging on social media all contribute to your overall ranking success. But understanding the backlink landscape and its key players will equip you with the knowledge and tools to navigate the path to SEO victory.