Boost Your Lawn Care Business with a September Marketing Plan

Hey there, lawn care business owners!

I’m Tyler, and I’m thrilled you’re here to dive into a September marketing plan that can significantly impact your business’s annual profit.

Let’s face it: as we transition into fall and winter, many of us have already invested in overhead costs like insurance and payroll. This is the perfect time to maximize your sales and profits by focusing on effective marketing strategies.

The Importance of a Solid September Marketing Plan

When it comes to crafting your fall marketing plan, many lawn and landscape companies tend to narrow their focus too much. To make the most of this season, let’s break down your marketing strategies into four key categories:

• Engaging Existing Clients: These are your loyal customers who already know, like, and trust your services. Reaching out to them is the low-hanging fruit!
• Attracting New Clients: While this is often the primary focus, it’s essential to broaden your approach beyond just ads and PPC.
• Reaching Megaleads: Now is a great time to connect with realtors and property managers who can provide valuable leads.
• Priming for Off-Season Sales: Prepare your customers for upcoming services in November, December, and January.

Engaging Your Existing Clients

Your current clients are your best asset. Start by reaching out to them with timely offers. Here are some effective strategies:

• Send personalized SMS or email templates to remind them of the services they may need this fall.
• Consider offering discounts for services booked by the end of September.
• Leave behind coupons or handouts during visits, reminding them of future services.

Attracting New Clients

When it comes to new clients, think beyond just digital ads! Here are some tactics to consider:

• Implement print strategies such as door hangers and yard signs to catch the eye of potential customers.
• Update your website to feature seasonal services prominently.
• Utilize SEO strategies to capture organic traffic looking for fall services like aeration and overseeding.

Reaching Megaleads

This is a great time to connect with realtors and property managers. These megaleads can open doors to new opportunities:

• Visit real estate offices and introduce yourself. Ask if they need help with fall cleanups or aerations.
• Utilize tools like Coldalytics to generate lists of potential leads in your area.

Priming for Off-Season Sales

Every interaction with your clients is an opportunity to prime them for future sales. Here are some ways to do this:

• Offer seasonal discounts for services during the slower months.
• Encourage clients to book services for the spring while they’re thinking about their lawn care needs.
• Send out thank-you notes with coupons for future services to keep your business top of mind.

Executing the Plan

Now that we’ve covered the strategies, it’s time to take action! Make sure to:

• Order your print materials at the beginning of the month.
• Start outreach to existing clients by mid-September.
• Focus on getting your door hangers and yard signs in place to attract new clients.

Conclusion

By implementing these strategies, you can significantly boost your sales this fall. Remember, every effort counts towards making your business thrive year-round. If you need further assistance, don’t hesitate to reach out to us at Lawn Marketing Edge for a free consultation!

Thanks so much for joining me today! I hope this information helps you crush your fall services and set you up for a successful off-season.

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